Every church has a theological focus, unique culture, and congregational community which inform the church image or brand. A logo should be a physical representation of this brand and what it stands for.
Because your logo will be visible on everything you produce, from social media pages and billboards to Sunday school literature, it is often the first impression people have of your church. Therefore, your logo should be informative and inviting.
If you think about it, many of the most well-known images in our culture are brand logos. When people see the logos for brands such as Apple and Nike, they immediately know what it is and what it represents.
Nearly all brand logos have one thing in common. They are simple. This leaves room for the brand to be bigger than a symbol. It’s important for churches to keep this in mind when designing a logo. Many people make the mistake of creating a logo that is too detailed and literal when a logo should be symbolic.
Take for example the well-known dove logo for the Calvary Chapel churches. Although this church group is nondenominational, the logo successfully distinguishes this group from other church groups. The Calvary Chapel logo means something. Despite being simple, it makes a statement about the church’s belief system.
Other great examples include the Taproot Church with its three-pronged root, the Bethel Church with its name in a slim font, Bloom Church with its floating seeds surrounding a cross, and the Park Community Church with the pixilated cross and church.
Remember to keep it simple and focus on what makes your church unique and you’ll be more likely to design a logo that will make the right first impression.