{"id":648,"date":"2020-07-09T23:03:00","date_gmt":"2020-07-09T23:03:00","guid":{"rendered":"https:\/\/bertolinidirect.com\/?p=648"},"modified":"2024-09-12T22:01:25","modified_gmt":"2024-09-12T22:01:25","slug":"a-brand-you-can-trust","status":"publish","type":"post","link":"https:\/\/bertolinidirect.com\/pt\/blog\/a-brand-you-can-trust","title":{"rendered":"Estudo de caso Bertolini: The Donelson Fellowship"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-overview\">Vis\u00e3o geral<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"73\" src=\"https:\/\/bertolinidirect.com\/wp-content\/uploads\/2020\/07\/2020_Bertolini_DonelsonFellowship_CaseStudy_Blog_TDF_Bertolini_CoBrand_Logos-300x73-1.jpg\" alt=\"TDF Bertolini CoBrand Logos\" class=\"wp-image-828\" style=\"width:300px\"\/><\/figure>\n\n\n\n<p>A Donelson Fellowship (TDF) come\u00e7ou h\u00e1 mais de 60 anos em Nashville, Tennessee, como um pequeno grupo de estudo b\u00edblico. Com forte apoio comunit\u00e1rio e f\u00e9, o pequeno grupo cresceu e se tornou um grande campus religioso com ra\u00edzes profundas na comunidade. Hoje, a TDF est\u00e1 ajudando pessoas ao redor do mundo a encontrar liberdade, prop\u00f3sito e realiza\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"O estudo de caso da bolsa Donelson\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xQ7uXMMPq80?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge\">O desafio<\/h2>\n\n\n\n<p>A TDF encomendou cadeiras \u00e0 Bertolini h\u00e1 22 anos. Embora ainda parecessem bons e tivessem resistido, era hora de substitu\u00ed-los. As cadeiras n\u00e3o combinavam mais com a decora\u00e7\u00e3o atualizada com novos pisos e pinturas.<\/p>\n\n\n\n<p>Por j\u00e1 terem ficado satisfeitos com os produtos Bertolini no passado, decidiram ficar com a mesma empresa para suas novas cadeiras. A gerente de opera\u00e7\u00f5es, Sherry Anderson, entrou em contato com seu representante de vendas para encontrar cadeiras que tivessem uma boa apar\u00eancia e um bom suporte, mantendo-se dentro de seu or\u00e7amento. Tamb\u00e9m era importante para Sherry ter cadeiras que fossem confort\u00e1veis para sua congrega\u00e7\u00e3o.<\/p>\n\n\n\n<p>Al\u00e9m disso, o centro de culto funcionava como uma sala multifuncional, por isso eles precisavam de cadeiras que pudessem ser facilmente movidas, empilhadas e armazenadas. Eles tamb\u00e9m precisavam adicionar op\u00e7\u00f5es de personaliza\u00e7\u00e3o, incluindo porta-copos, para proteger seu novo carpete.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution\">A solu\u00e7\u00e3o<\/h2>\n\n\n\n<p>O representante de vendas da Bertolini explicou a Sherry as diferen\u00e7as entre as cadeiras. Sherry reduziu suas op\u00e7\u00f5es a duas cadeiras e discutiu o n\u00edvel de conforto com seu representante, que lhe enviou uma amostra de cada cadeira para que ela pudesse compar\u00e1-las \u201cma\u00e7\u00e3s com ma\u00e7\u00e3s\u201d. Sherry e sua equipe escolheram o <a href=\"https:\/\/bertolinidirect.com\/pt\/all\/essentials-series-worship-chair\/\">Essenciais<\/a> cadeiras.<\/p>\n\n\n\n<div class=\"wp-block-bertolini-testimonial\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39\" height=\"26\" viewbox=\"0 0 39 26\" fill=\"none\"><path d=\"M28.9079 25.5537C27.2773 25.5537 25.8302 25.1256 24.5665 24.2696C23.3028 23.4135 22.3041 22.2518 21.5703 20.7842C20.8366 19.3167 20.4697 17.6861 20.4697 15.8925C20.4697 12.9575 21.4276 10.0836 23.3436 7.27086C25.3003 4.41736 28.0518 2.07341 31.5983 0.239014L38.4468 3.90781C36.1232 5.04921 34.1461 6.37405 32.5155 7.88233C30.9257 9.39061 29.8455 11.1639 29.2748 13.2021C31.1907 13.3651 32.7397 13.9562 33.9219 14.9753C35.1448 15.9537 35.7563 17.3193 35.7563 19.0721C35.7563 20.825 35.1245 22.3537 33.8608 23.6581C32.6378 24.9218 30.9869 25.5537 28.9079 25.5537ZM8.48497 25.5537C6.8544 25.5537 5.40726 25.1256 4.14357 24.2696C2.87987 23.4135 1.88115 22.2518 1.14739 20.7842C0.413632 19.3167 0.0467529 17.6861 0.0467529 15.8925C0.0467529 12.9575 1.00471 10.0836 2.92064 7.27086C4.87733 4.41736 7.62892 2.07341 11.1754 0.239014L18.0238 3.90781C15.7003 5.04921 13.7232 6.37405 12.0926 7.88233C10.5028 9.39061 9.42255 11.1639 8.85185 13.2021C10.7678 13.3651 12.3168 13.9562 13.499 14.9753C14.7219 15.9537 15.3334 17.3193 15.3334 19.0721C15.3334 20.825 14.7015 22.3537 13.4378 23.6581C12.2149 24.9218 10.564 25.5537 8.48497 25.5537Z\" fill=\"#77091C\"><\/path><\/svg>\n<p>Para mim, os relacionamentos s\u00e3o muito importantes porque tenho que confiar que as pessoas com quem converso s\u00e3o honestas sobre os seus produtos. <strong>Era importante para mim saber que estava conversando com pessoas em quem sabia que podia confiar.<\/strong> \u00c9 maravilhoso trabalhar com meu representante de vendas e nos tornamos amigos.<\/p>\n<div class=\"testimonial-content\"><img decoding=\"async\" src=\"https:\/\/bertolinidirect.com\/wp-content\/uploads\/2024\/05\/2020_Bertolini_DonelsonFellowship_CaseStudy_Blog_Sherry_Image.png\" alt=\"Foto de Sherry\"\/><div class=\"author-info\"><p class=\"author-name\">Sherry Anderson<\/p><p class=\"author-title\">Gerente de Opera\u00e7\u00f5es, The Donelson Fellowship<\/p><\/div><\/div><\/div>\n\n\n\n<p>Sherry adicionou um porta-cart\u00f5es e um porta-copos na parte de tr\u00e1s da estrutura da cadeira para ajudar a evitar derramamentos de copos.<\/p>\n\n\n\n<p>Ela tamb\u00e9m aprecia o agrupamento de cadeiras, que, segundo ela, \u00e9 f\u00e1cil de usar e \u00fatil ao organizar as cadeiras em fileiras ou em pequenos grupos para distanciamento social.<\/p>\n\n\n\n<p>Sherry tamb\u00e9m encomendou carrinhos, que, segundo ela, funcionam bem para carregar, descarregar e mover as cadeiras.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-bertolini-made-it-easy\">Como Bertolini tornou tudo mais f\u00e1cil<\/h2>\n\n\n\n<p>Embora Sherry possa encontrar informa\u00e7\u00f5es online sobre os produtos Bertolini, ela prefere conversar com algu\u00e9m que possa orient\u00e1-la nas diferen\u00e7as entre as cadeiras. Seu representante de vendas a conduziu pelo processo de pedido, enviou amostras de cadeiras e enviou por e-mail alguns recursos que ela poderia compartilhar com outras pessoas de sua equipe.<\/p>\n\n\n\n<div class=\"wp-block-bertolini-testimonial\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39\" height=\"26\" viewbox=\"0 0 39 26\" fill=\"none\"><path d=\"M28.9079 25.5537C27.2773 25.5537 25.8302 25.1256 24.5665 24.2696C23.3028 23.4135 22.3041 22.2518 21.5703 20.7842C20.8366 19.3167 20.4697 17.6861 20.4697 15.8925C20.4697 12.9575 21.4276 10.0836 23.3436 7.27086C25.3003 4.41736 28.0518 2.07341 31.5983 0.239014L38.4468 3.90781C36.1232 5.04921 34.1461 6.37405 32.5155 7.88233C30.9257 9.39061 29.8455 11.1639 29.2748 13.2021C31.1907 13.3651 32.7397 13.9562 33.9219 14.9753C35.1448 15.9537 35.7563 17.3193 35.7563 19.0721C35.7563 20.825 35.1245 22.3537 33.8608 23.6581C32.6378 24.9218 30.9869 25.5537 28.9079 25.5537ZM8.48497 25.5537C6.8544 25.5537 5.40726 25.1256 4.14357 24.2696C2.87987 23.4135 1.88115 22.2518 1.14739 20.7842C0.413632 19.3167 0.0467529 17.6861 0.0467529 15.8925C0.0467529 12.9575 1.00471 10.0836 2.92064 7.27086C4.87733 4.41736 7.62892 2.07341 11.1754 0.239014L18.0238 3.90781C15.7003 5.04921 13.7232 6.37405 12.0926 7.88233C10.5028 9.39061 9.42255 11.1639 8.85185 13.2021C10.7678 13.3651 12.3168 13.9562 13.499 14.9753C14.7219 15.9537 15.3334 17.3193 15.3334 19.0721C15.3334 20.825 14.7015 22.3537 13.4378 23.6581C12.2149 24.9218 10.564 25.5537 8.48497 25.5537Z\" fill=\"#77091C\"><\/path><\/svg>\n<p>Colocamos as cadeiras e ent\u00e3o o COVID-19 apareceu, e a igreja foi fechada por um breve per\u00edodo. Ent\u00e3o, quando as pessoas finalmente conseguiram ver as cadeiras, ficaram ofegantes! <strong>\u00c9 t\u00e3o bom ter cadeiras novas e bonitas.<\/strong> Eles ficam maravilhosos em nosso centro de adora\u00e7\u00e3o.<\/p>\n<div class=\"testimonial-content\"><div class=\"author-info\"><\/div><\/div><\/div>\n\n\n\n<p>Seu representante examinou detalhes de pre\u00e7os e cronograma e ajudou Sherry a entender exatamente o que est\u00e1 coberto pela garantia.<\/p>\n\n\n\n<p>Sherry tamb\u00e9m gosta do fato de poder entrar em contato com seu representante de vendas a qualquer momento. Por exemplo, se algu\u00e9m precisar substituir os deslizadores da cadeira, a Bertolini enviar\u00e1 rapidamente as pe\u00e7as de reposi\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"wp-block-bertolini-contact-sales-info\"><div class=\"contact-info-content\">\n<h3 class=\"wp-block-heading\" id=\"h-ready-to-get-pricing\">Pronto para obter pre\u00e7os?<\/h3>\n\n\n\n<p>Seu representante de vendas dedicado est\u00e1 a apenas um telefonema de dist\u00e2ncia!<\/p>\n<\/div><a class=\"link\" href=\"\/pt\/contact-us\/\">Contate-nos<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Overview The Donelson Fellowship (TDF) started more than 60 years ago in Nashville, Tennessee as a small Bible study group. With strong community support and faith, the small group grew into a large church campus with deep roots in the community. Today, TDF is helping people around the world find freedom, purpose, and fulfillment. The [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74,77],"tags":[],"class_list":["post-648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-church-furniture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bertolini Case Study: The Donelson Fellowship | Bertolini Direct<\/title>\n<meta name=\"description\" content=\"Overview The Donelson Fellowship (TDF) started more than 60 years ago in Nashville, Tennessee as a small Bible study group. With strong community support\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bertolinidirect.com\/pt\/blog\/a-brand-you-can-trust\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bertolini Case Study: The Donelson Fellowship\" \/>\n<meta property=\"og:description\" content=\"Overview The Donelson Fellowship (TDF) started more than 60 years ago in Nashville, Tennessee as a small Bible study group. 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