{"id":648,"date":"2020-07-09T23:03:00","date_gmt":"2020-07-09T23:03:00","guid":{"rendered":"https:\/\/bertolinidirect.com\/?p=648"},"modified":"2026-04-20T22:18:51","modified_gmt":"2026-04-20T22:18:51","slug":"a-brand-you-can-trust","status":"publish","type":"post","link":"https:\/\/bertolinidirect.com\/it\/blog\/a-brand-you-can-trust","title":{"rendered":"Caso di studio Bertolini: la Borsa di studio Donelson"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-overview\">Panoramica<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"73\" src=\"https:\/\/bertolinidirect.com\/wp-content\/uploads\/2020\/07\/2020_Bertolini_DonelsonFellowship_CaseStudy_Blog_TDF_Bertolini_CoBrand_Logos-300x73-1.jpg\" alt=\"Loghi del cobrand TDF Bertolini\" class=\"wp-image-828\" style=\"width:300px\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La Donelson Fellowship (TDF) \u00e8 nata pi\u00f9 di 60 anni fa a Nashville, nel Tennessee, come piccolo gruppo di studio biblico. Con il forte sostegno e la fede della comunit\u00e0, il piccolo gruppo \u00e8 cresciuto fino a diventare un grande campus della chiesa con profonde radici nella comunit\u00e0. Oggi, TDF aiuta le persone in tutto il mondo a trovare libert\u00e0, scopo e realizzazione.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Il caso di studio della Donelson Fellowship\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xQ7uXMMPq80?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge\">La sfida<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TDF ha ordinato le sedie a Bertolini 22 anni fa. Sebbene avessero ancora un bell&#039;aspetto e reggessero, era giunto il momento di sostituirli. Le sedie non si abbinavano pi\u00f9 all&#039;arredamento aggiornato con nuovi pavimenti e vernici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poich\u00e9 in passato erano rimasti soddisfatti dei prodotti Bertolini, decisero di restare con la stessa azienda per le loro nuove sedie. Il responsabile delle operazioni, Sherry Anderson, ha contattato il suo rappresentante di vendita per trovare sedie che fossero belle e reggessero bene pur rispettando il suo budget. Era anche importante che Sherry avesse sedie comode per la sua congregazione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inoltre, il centro di culto funge da sala multiuso, quindi avevano bisogno di sedie che potessero essere facilmente spostate, impilate e riposte. Avevano inoltre bisogno di aggiungere opzioni di personalizzazione, compresi i portabicchieri, per proteggere la nuova moquette.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution\">La soluzione<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il rappresentante commerciale Bertolini ha spiegato a Sherry le differenze tra le sedie. Sherry ha ristretto le sue opzioni a due sedie e ha discusso il livello di comfort con il suo rappresentante che le ha inviato un campione di ciascuna sedia in modo che potesse confrontarle &quot;mele con mele&quot;. Sherry e il suo team hanno scelto il <a href=\"https:\/\/bertolinidirect.com\/it\/all\/essentials-series-worship-chair\/\">Elementi essenziali<\/a> sedie.<\/p>\n\n\n\n<div class=\"wp-block-bertolini-testimonial mityinc-block\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39\" height=\"26\" viewbox=\"0 0 39 26\" fill=\"none\"><path d=\"M28.9079 25.5537C27.2773 25.5537 25.8302 25.1256 24.5665 24.2696C23.3028 23.4135 22.3041 22.2518 21.5703 20.7842C20.8366 19.3167 20.4697 17.6861 20.4697 15.8925C20.4697 12.9575 21.4276 10.0836 23.3436 7.27086C25.3003 4.41736 28.0518 2.07341 31.5983 0.239014L38.4468 3.90781C36.1232 5.04921 34.1461 6.37405 32.5155 7.88233C30.9257 9.39061 29.8455 11.1639 29.2748 13.2021C31.1907 13.3651 32.7397 13.9562 33.9219 14.9753C35.1448 15.9537 35.7563 17.3193 35.7563 19.0721C35.7563 20.825 35.1245 22.3537 33.8608 23.6581C32.6378 24.9218 30.9869 25.5537 28.9079 25.5537ZM8.48497 25.5537C6.8544 25.5537 5.40726 25.1256 4.14357 24.2696C2.87987 23.4135 1.88115 22.2518 1.14739 20.7842C0.413632 19.3167 0.0467529 17.6861 0.0467529 15.8925C0.0467529 12.9575 1.00471 10.0836 2.92064 7.27086C4.87733 4.41736 7.62892 2.07341 11.1754 0.239014L18.0238 3.90781C15.7003 5.04921 13.7232 6.37405 12.0926 7.88233C10.5028 9.39061 9.42255 11.1639 8.85185 13.2021C10.7678 13.3651 12.3168 13.9562 13.499 14.9753C14.7219 15.9537 15.3334 17.3193 15.3334 19.0721C15.3334 20.825 14.7015 22.3537 13.4378 23.6581C12.2149 24.9218 10.564 25.5537 8.48497 25.5537Z\" fill=\"#77091C\"><\/path><\/svg>\n<p class=\"wp-block-paragraph\">Per me le relazioni sono molto importanti perch\u00e9 devo avere fiducia che le persone con cui parlo siano oneste riguardo ai loro prodotti. <strong>Per me era importante sapere che stavo parlando con persone di cui sapevo di potermi fidare.<\/strong> \u00c8 meraviglioso lavorare con il mio rappresentante di vendita e siamo diventati amici.<\/p>\n<div class=\"testimonial-content\"><img decoding=\"async\" src=\"https:\/\/bertolinidirect.com\/wp-content\/uploads\/2024\/05\/2020_Bertolini_DonelsonFellowship_CaseStudy_Blog_Sherry_Image.png\" alt=\"Foto di Sherry\"\/><div class=\"author-info\"><p class=\"author-name\">Sherry Anderson<\/p><p class=\"author-title\">Direttore delle operazioni, The Donelson Fellowship<\/p><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sherry ha aggiunto un portacarte e un portabicchieri sul retro dei telai della sedia per evitare fuoriuscite di tazze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apprezza anche il raggruppamento delle sedie che, secondo lei, \u00e8 facile da usare e utile quando si posizionano le sedie in file o in piccoli gruppi per il distanziamento sociale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sherry ha anche ordinato dei carrelli, che secondo lei funzionano bene per caricare, scaricare e spostare le sedie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-bertolini-made-it-easy\">Come Bertolini ha reso tutto facile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sebbene Sherry possa trovare informazioni online sui prodotti Bertolini, preferisce parlare con qualcuno che possa guidarla attraverso le differenze tra le sedie. Il suo rappresentante di vendita l&#039;ha accompagnata attraverso il processo di ordinazione, le ha inviato i campioni delle sedie e le ha inviato via email alcune risorse che poteva condividere con gli altri membri del suo team.<\/p>\n\n\n\n<div class=\"wp-block-bertolini-testimonial mityinc-block\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39\" height=\"26\" viewbox=\"0 0 39 26\" fill=\"none\"><path d=\"M28.9079 25.5537C27.2773 25.5537 25.8302 25.1256 24.5665 24.2696C23.3028 23.4135 22.3041 22.2518 21.5703 20.7842C20.8366 19.3167 20.4697 17.6861 20.4697 15.8925C20.4697 12.9575 21.4276 10.0836 23.3436 7.27086C25.3003 4.41736 28.0518 2.07341 31.5983 0.239014L38.4468 3.90781C36.1232 5.04921 34.1461 6.37405 32.5155 7.88233C30.9257 9.39061 29.8455 11.1639 29.2748 13.2021C31.1907 13.3651 32.7397 13.9562 33.9219 14.9753C35.1448 15.9537 35.7563 17.3193 35.7563 19.0721C35.7563 20.825 35.1245 22.3537 33.8608 23.6581C32.6378 24.9218 30.9869 25.5537 28.9079 25.5537ZM8.48497 25.5537C6.8544 25.5537 5.40726 25.1256 4.14357 24.2696C2.87987 23.4135 1.88115 22.2518 1.14739 20.7842C0.413632 19.3167 0.0467529 17.6861 0.0467529 15.8925C0.0467529 12.9575 1.00471 10.0836 2.92064 7.27086C4.87733 4.41736 7.62892 2.07341 11.1754 0.239014L18.0238 3.90781C15.7003 5.04921 13.7232 6.37405 12.0926 7.88233C10.5028 9.39061 9.42255 11.1639 8.85185 13.2021C10.7678 13.3651 12.3168 13.9562 13.499 14.9753C14.7219 15.9537 15.3334 17.3193 15.3334 19.0721C15.3334 20.825 14.7015 22.3537 13.4378 23.6581C12.2149 24.9218 10.564 25.5537 8.48497 25.5537Z\" fill=\"#77091C\"><\/path><\/svg>\n<p class=\"wp-block-paragraph\">Abbiamo messo le sedie e poi \u00e8 arrivato il COVID-19 e la chiesa \u00e8 stata chiusa per un breve periodo. Quindi, quando finalmente la gente riusc\u00ec a vedere le sedie, rimase senza fiato! <strong>\u00c8 cos\u00ec bello avere delle belle sedie nuove.<\/strong> Stanno benissimo nel nostro centro di culto.<\/p>\n<div class=\"testimonial-content\"><div class=\"author-info\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Il suo rappresentante ha esaminato i dettagli dei prezzi e la tempistica e ha aiutato Sherry a capire esattamente cosa \u00e8 coperto dalla garanzia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Sherry piace anche il fatto di poter contattare il suo rappresentante di vendita in qualsiasi momento. Ad esempio, se qualcuno ha bisogno di sostituire i pattini della sedia, Bertolini spedir\u00e0 rapidamente i sostituti.<\/p>\n\n\n\n<div class=\"wp-block-bertolini-contact-sales-info\"><div class=\"contact-info-content\">\n<h3 class=\"wp-block-heading\" id=\"h-ready-to-get-pricing\">Pronto per ottenere i prezzi?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il tuo rappresentante di vendita dedicato \u00e8 solo a una telefonata di distanza!<\/p>\n<\/div><a class=\"link\" href=\"\/it\/contact-us\/\">Contattaci<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Overview The Donelson Fellowship (TDF) started more than 60 years ago in Nashville, Tennessee as a small Bible study group. With strong community support and faith, the small group grew into a large church campus with deep roots in the community. Today, TDF is helping people around the world find freedom, purpose, and fulfillment. The [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74,77],"tags":[],"class_list":["post-648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-church-furniture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bertolini Case Study: The Donelson Fellowship | Bertolini Direct<\/title>\n<meta name=\"description\" content=\"A church shares why they trust Bertolini chairs after years of use. 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